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Want to get a jumpstart on creating your own website analytics?  Just follow these 3 simple steps:1. Begin with the end in mind, start with your objectives.

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Define your website marketing strategy objectives (i.e. increase the number of qualified prospects coming from web search engines?, and what you want your website visitors to do to reach those objectives (i.e. see our listing in the top 10 in Google and click on it)

2. Get in touch with your visitors’ behavior on your website.  Track how many unique visitors you get, and how long they stay on your site (including how many pages they view).You want all of these numbers to be going up, since that means you’re getting more visitors who are staying on the site longer.  You are maximizing the odds that they will do what you want them to do.

3. Develop your conversion rate.  Track how many visitors do the key action you want them to do and compare this number to your total visitors.This helps you determine your conversion rate.  For example, if 15 out of 100 visitors requested more information from you (and that is one of your objectives), then your conversion rate for information requests is 15%.

Once you have these key website analytics in place, you can start to evolve your tracking and look for trends to optimize for.  Here are two examples:

Let’s say you notice higher conversion rates on weekends.  Then you might want to spend more on online advertising on weekends and reduce your spending during the week.

Let’s say you need more visitors and embark on a search engine optimization project to improve your rankings.  Then you can track the increase or decrease in visitor flow from your project’s activities.

Regardless of what you want to achieve, getting to website usability first starts with solid website analytics.  Why?  Because website analytics force you to identify those areas that matter most, and identify how well or poorly you are doing in them.  Once you know this, you are armed with key data that can help you focus your efforts and determine where things like usability testing can help the most.

The author provides seo services and search engine marketing, and his latest achievement is one of the top 10 websites–http://www.webhostingreview4u.com/

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